HUMLE 15× organic clicks in 3 months, plus a CRM built for retention
SEO on a Swedish Shopify store took organic clicks from 248 to 3,900 in three months, while a custom CRM gave the team a live view of 19,000+ customers.
Google Search Console · last 3 months vs the previous 3 months
Humlebutiken already had loyal customers, but almost no organic reach: Google sent just 248 clicks over three months. The team also had no simple way to see which customers were drifting away or worth winning back.
- 01Technical SEO clean-up across collections and products ~ headings, redirects and indexing
- 02Keyword mapping around how Swedish shoppers actually search for the products
- 03On-page optimisation of the highest-value collection and product pages
- 04A custom CRM that turns Shopify data into RFM segments, churn risk and customer tiers
Comparing the last 3 months with the previous 3, clicks grew from 248 to 3,900 and impressions from 2,290 to 41,100, while average position improved from 10.6 to 8.2. The CRM now tracks 19,104 customers and SEK 10.8M in revenue over 12 months, and flags 4,723 at-risk customers for follow-up.
Straight from the dashboards.
Real dashboard screenshots ~ the arrows and labels are my notes. Click any to view it full size.
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